The Formula Milk For Children Development As Complement To A Balanced Diet With Proper Stimulation.

As your child reaches their first birthday, supporting their rapid cognitive and physical growth becomes a top priority. AnmumTM Essential Gold is scientifically formulated to help support these crucial nutritional needs as a formula milk for children aged 1 years old and above, as it provides important nutrients such as DHA and Gangliosides that are crucial for your child’s growth.

When parents look into the foundational benefits of formula milk for children, cognitive development, immunity, and blue light eye protection are always at the top of mind in this day and age. AnmumTM Essential Gold is specially crafted with combination of nutrients, helping to nurture and protect your young one’s childhood journey. Start your child’s growth with the proper nourishment today with AnmumTM Essential Gold, a trusted brand of formula milk for children in Malaysia.

Benefits & Importance Of Key Nutrients

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✓ Highest DHA Level^

DHA is a critical vital building block for your child’s brain. DHA support cognitive function, IQ, and memory retention.1,2 It is an important nutrient that helps support their daily learning journey.
 

✓ Gangliosides

Gangliosides are crucial for brain cell connections, ensuring efficient communication, thus supporting learning and memory.3
This important nutrient helps nurture a bright and active mind when paired with appropriate stimulation.
 

✓ MFGM

MFGM helps support children's emotional development and positive behavioral development.7 

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✓ Lutein

Lutein is a powerful antioxidant that accumulates in the retina to protect developing eyes by filtering harmful blue light.8 Safeguarding visual health from digital screens and sunlight is one of the potential benefits that parents prioritize today. This helps ensure their childhood journey is well-protected.

✓ Probiotic

Probiotics are friendly bacteria that maintain a healthy balance in the digestive system, which also promote overall immunity. A healthy gut is important to support effective nutrient absorption and strong natural defenses.10
 

✓ Prebiotic

Prebiotics serve as the food source for good gut bacteria, working alongside probiotics to promote digestive health. By nourishing gut flora, they help reinforce your child's natural defenses and comfortable digestion.11

What Our Customers Have To Say

ratings

 

"My 2 year old child previously could not accept any formula milk for children. I recently gave him some Anmum Essential Gold to try and he liked it so much. Maybe the taste was acceptable for him."

- Ngang Siew Ping

ratings

 

"My girl has taken this brand up until now and loves it so much that she refuses to change to another milk. Now she is 5 and I am trying to change her to Anmum Essential Gold for her to get more nutrition. She has a good appetite, stays healthy, and gets sick less often. She really likes this milk and keeps asking me whether she can keep taking it until she is 10."

- Lim Phei Wei

ratings

 

"Anmum Essential Gold is a good product. My child has good digestion after changing to Anmum Essential Gold."

- Muhammad Hafizuddin bin Zool Bakree

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Product Information

AnmumTM Essential Gold - Step 3:

Cow's Milk Solids (Skimmed Milk Powder, Whey Powder, Whole Milk Powder, Buttermilk Powder*), Coconut Oil, Inulin, Docosahexaenoic Acid (DHA) from Fish Oil, Minerals (Calcium Carbonate, Ferric Pyrophosphate, Zinc Sulphate, Potassium Iodide), Flavouring Substance, Bifidobacterium lactis HN019 (Probio DR10TM), Emulsifier (INS 322(i), Soya Lecithin), Vitamins (Vitamin E Acetate, Vitamin D3, Niacinamide, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamine Hydrochloride, Vitamin K1, Folic Acid, Vitamin B12), Lutein. All additives are of plant and synthetic sources.

 

AnmumTM Essential Gold - Step 4:

Cow's Milk Solids (Whey Powder, Skimmed Milk Powder, Whole Milk Powder, Buttermilk Powder*), Coconut Oil, Inulin, Docosahexaenoic Acid (DHA) from Fish Oil, Minerals (Calcium Carbonate, Ferric Pyrophosphate, Zinc Sulphate, Potassium Iodide), Flavouring Substance, Bifidobacterium lactis HN019 (Probio DR10TM), Emulsifier (INS 322(i), Soya Lecithin), Vitamins (Vitamin E Acetate, Vitamin D3, Niacinamide, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamine Hydrochloride, Vitamin K1, Folic Acid, Vitamin B12), Lutein. All additives are of plant and synthetic sources.

*Source for Milk Fat Globule Membrane (MFGM)

AnmumTM Essential Gold Step 3 

NutrientsPer 100g PowderPer Serving (32g Powder)
Energy436 kcal140 kcal
 1833 kJ587 kJ
Protein21.5g6.9g
Essential Amino Acids6.4g2.0g
Carbohydrate47.4g15.2g
Total Sugars46.5g14.9g
Lactose^46.5g14.9g
Added Sugars0.0g0.0g
Sialic Acid122.0mg39.0mg
Dietary Fibre3.91g1.25g
Inulin3.91g1.25g
Fat17.0g5.4g
Monounsaturated Fatty Acid1.5g0.5g
Polyunsaturated Fatty Acid0.4g0.1g
Linoleic Acid*112.0mg35.8mg
α-Linolenic Acid*45.0mg14.4mg
Docosahexaenoic Acid (DHA)156.3mg50.0mg
Arachidonic Acid13.7mg4.4mg
Saturated Fatty Acid13.0g4.2g
Trans Fatty Acid0.3g0.1g
Phospholipid380mg122mg
Gangliosides11.0mg3.5mg
Sphingomyelin90mg29mg
Lutein127.5µg40.8µg
Bifidobacterium lactis HN019
(Probio DR10TM)
1X10⁸ cfu3.2X10⁷ cfu
Vitamins:
Vitamin A318µg**102µg**
Vitamin D9.2µg2.9µg
Vitamin E4.3mg***1.4mg***
Vitamin K₁9.0µg2.9µg
Vitamin C33.0mg10.6mg
Thiamin0.3mg0.1mg
Riboflavin1.8mg0.6mg
Niacin3.7mg1.2mg
Vitamin B₆0.3mg0.1mg
Pantothenic Acid1.9mg0.6mg
Folic Acid75µg24µg
Vitamin B₁₂1.6µg0.5µg
Biotin14.4µg4.6µg
Choline104.0mg33.3mg
Minerals and Other Nutrients:
Calcium735mg235mg
Phosphorus551mg176mg
Magnesium78mg25mg
Iron6.2mg2.0mg
Zinc4.0mg1.3mg
Iodine66µg21µg
Selenium6.7µg2.1µg
Sodium342mg109mg
Molybdenum23.9µg7.6µg

*Asid Lemak Perlu/Essential Fatty Acids (EFA)
**Kesetaraan µg aktiviti retinol/µg retinol activity equivalents
***Kesetaraan mg α-tokoferol/mg α-tocopherol equivalents
^Wujud secara semula jadi (sumber daripada susu tepung)/Naturally occuring (inherent from milk powder)

AnmumTM Essential Gold Step 4

NutrientPer 100g PowderPer Serving (35g Powder)
Energy428 kcal150 kcal
 1799 kJ630 kJ
Protein20.8g7.3g
Essential Amino Acids5.9g2.1g
Carbohydrate48.7g17.0g
Total Sugars47.9g16.8g
Lactose^47.9g16.8g
Added Sugars0.0g0.0g
Sialic Acid113.0mg39.6mg
Dietary Fibre3.58g1.25g
Inulin3.58g1.25g
Fat15.9g5.6g
Monounsaturated Fatty Acid1.5g0.5g
Polyunsaturated Fatty Acid0.4g0.1g
Linoleic Acid*110.0mg38.5mg
α-Linolenic Acid*45.0mg15.8mg
Docosahexaenoic Acid (DHA)142.9mg50.0mg
Arachidonic Acid13.3mg4.7mg
Saturated Fatty Acid12.0g4.2g
Trans Fatty Acid0.3g0.1g
Phospholipid385mg135mg
Gangliosides11.0mg3.9mg
Sphingomyelin94mg33mg
Lutein118.2µg41.4µg
Bifidobacterium lactis HN019
(Probio DR10TM)
1x10⁵ cfu3.5x10⁷ cfu
Vitamins:
Vitamin A370µg**130µg**
Vitamin D10.8µg3.8µg
Vitamin E4.7mg***1.6mg***
Vitamin K₁10.8µg3.8µg
Vitamin C33.0mg11.6mg
Thiamin0.3mg0.1mg
Riboflavin1.9mg0.7mg
Niacin4.2mg1.5mg
Vitamin B₆0.4mg0.1mg
Pantothenic Acid1.9mg0.7mg
Folic Acid82µg29µg
Vitamin B₁₂1.6µg0.6µg
Biotin13.4µg4.7µg
Choline108.0mg37.8mg
Minerals and Other Nutrients:
Calcium955mg334mg
Phosphorus540mg189mg
Magnesium76mg27mg
Iron6.2mg2.2mg
Zinc3.9mg1.4mg
Iodine70µg25µg
Selenium6.1µg2.1µg
Sodium354mg124mg
Molybdenum23.7µg8.3µg

*Asid Lemak Perlu/Essential Fatty Acids (EFA)
**Kesetaraan µg aktiviti retinol/µg retinol activity equivalents
***Kesetaraan mg α-tokoferol/mg α-tocopherol equivalents
^Wujud secara semula jadi (sumber daripada susu tepung)/Naturally occuring (inherent from milk powder)

Anmum™ Essential Gold Provides More Nutrients With No Added Sugars**

Key Nutritional Info

Frequently Asked Questions

AnmumTM Essential Gold Step 3 and Step 4 are scientifically formulated for children 1-3 years old and 4-9 years old respectively, which contains:  

  • The highest DHA content for children among other major brands as of December 2025; that helps meet the experts' recommendation.
  • Gangliosides, MFGM, Sphingomyelin, sialic acid, and choline. Studies showed that gangliosides help in brain cell connections while Sphingomyelin helps in the formation of myelin sheath on the brain cells for faster brain cell connections.
  • Probio DR10TM (Bifidobacterium lactis HN019) and prebiotic. Study has shown that both Probio DR10TM and prebiotic reduced respiratory infection by 35% and fever days in children.
  • Lutein has been scientifically studied to protect the eyes from blue light.8

 

While AnmumTM Essential Step 3 is scientifically formulated for children 1-3 years old, and Step 4 is scientifically formulated for children 4-9 years old. AnmumTM Essential contains:

  • DHA, Gangliosides, MFGM, Sialic Acid
  • Prebiotic
  • Lutein

 

Both AnmumTM Essential Gold and AnmumTM Essential have no added sugars and maltodextrin. Both of these products provide your child/children the nutrients that he/they need without unnecessary add on.

The serving size for AnmumTM Essential Gold Step 3 is 32g whereas AnmumTM Essential Gold Step 4 has a serving size of 35g. Both serving sizes are to cater for the nutritional needs of children from different age groups.

We give full assurance that all the products we manufacture, distribute, and import into Malaysia have been certified Halal by the Department of Islamic Development Malaysia (JAKIM), and relevant International Halal Certification Bodies that are recognised by JAKIM. We have also been certified with the FSSC22000 from SGS, GMP from Ministry of Health Malaysia (MOH) and Veterinary Health Mark (VHM) Malaysia.

The health benefits of each probiotic are strain specific. We don’t speak for other brands. However, for our Probio DR10TM (Bifidobacterium lactis HN019), study has shown that taking Probio DR10TM together with a prebiotic helps reduce respiratory tract infection by 35% and fever days in children, as one of the potential benefits of formulated milk.

As shown in Nutritional Information Panel (NIP), 1 serving of AnmumTM Essential Gold Step 3 provides 32 million (3.2 X 107 cfu) of Probio DR10TM (Bifidobacterium lactis HN019) while Step 4 provides 35 million (3.5 X 107 cfu) of Probio DR10TM.

To ensure a smooth transition, we recommend a gradual change in order to give time to your child’s body to adjust to the new formulated milk powder for children:

 

Switching Guide

Be patient when offering new foods, as it may take 10-15 times to increase acceptance.6

 

Feed 1

Feed 2

Feed 3

Day 1-2

Brand X~

AnmumTM Essential Gold

Brand X~

Day 3-4

AnmumTM Essential Gold

AnmumTM Essential Gold

Brand X~

Day 5 onwards

AnmumTM Essential Gold

AnmumTM Essential Gold

AnmumTM Essential Gold

~Current Formulated Milk Powder for Children

6. Zero to Three. (2010). How to handle picky eaters. Retrieved from: https://www.zerotothree.org/resources/1072-how-to-handle-picky-eaters

 

Note: 

  • Always ensure your child is in the good health before switching the product. 

  • Monitor closely your child’s progress.

i. MFGM

MFGM is the naturally occurring milk fat globule membrane (MFGM) which contains gangliosides, phospholipids (including sphingomyelin) and other bioactives. Like DHA, MFGM components are found abundantly in the brain, and supports brain development.

ii. DHA

DHA stands for Docosahexaenoic Acid which is a type of Omega 3 fatty acid which can be found abundantly in the brain. Study also showed that DHA is important for brain and eyes development.

iii. Gangliosides

Gangliosides are highly concentrated in the brain, particularly the part that is responsible for complex thinking, planning and decision making. Study also showed gangliosides help in brain cell connections which is important for learning and memory.

Yes, the newly improved AnmumTM Essential Gold still comes with no added sugars. If there is any added sugar in the formulation, it will be declared in the ingredient list.

Legend And Abbreviations

DHA, docosahexaenoic acid; MFGM, milk fat globule membrane.

Footnotes

* With proper stimulation and good nutrition.
~ Bifidobacterium lactis HN019 (Probio DR10™).
# Formulation is now added with lutein that is able to filter blue light and help protect the eyes.
△ Depending on its concentration in the eye.
^ Compared to the product label of major brands of formulated milk powder for children as of December 2025.
^^ FAO. Fats and fatty acid in human nutrition: Report of an expert consultation. 2010.
** Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997, CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances.

References

  1. Kuratko et al. (2013). Nutrients. 5(7), 2777-2810.
  2. Mulder et al. (2022). Current Developments in Nutrition. 6(7), nzac099.
  3. Palmano et al. (2015). Nutrients. 7(5), 3891-3913.
  4. Cheng et al. (2021). Front Nutr. 8,790561
  5. Sazawal et al. (2010). PLoS ONE. 5(8):e12164
  6. Syafiq et al. (2015). Mal J Nutr. 21(2), 219-230.
  7. Veereman-Wauters et al. (2012). Nutrition. 28(7-8), 749-752.
  8. Li et al. (2020). Nutrients. 12(6), 1721.
  9. Jia et al. (2017). Molecules. 22(4), 610.
  10. Bischoff, S. C. (2011). BMC medicine. 9(1), 24.
  11. Chen et al. (2016). Gastroenterology Research and Practice. 2016(1), 3504282.