Support your child's journey towards overall growth & development

 

Scientifically formulated with prebiotics & 15 key nutrients.

Importance of Key Nutrients

brain development icon

 

Brain Development

DHA helps to support brain development1. Gangliosides helps to form brain cells connection2.

body defence icon

 

Body Defense

Study showed that Probio DR10TM~ & Prebiotic reduce 35% respiratory infection & fever days4 

Anmum Essential Gold contains no added sugars

 

No Added Sugars**

Provide more nutrients with no added sugars for overall growth.

What Our Customers Have To Say

ratings

 

"My 2 year old child previously could not accept any formula milk because he was fully breastfed. I recently gave him some Anmum Essential Gold to try and he liked it so much. Maybe the taste was acceptable for him."

- Ngang Siew Ping

ratings

 

"My girl has taken this brand up until now and loves it so much that she refuses to change to another milk. Now she is 5 and I am trying to change her to Essential Gold for her to get more nutrition. She has a good appetite, stays healthy, and gets sick less often. She really likes this milk and keeps asking me whether she can keep taking it until she is 10."

- Lim Phei Wei

ratings

 

"Anmum Essential Gold is a good product. My child has good digestion after changing to Anmum Essential Gold."

- Muhammad Hafizuddin bin Zool Bakree

f

Product Information

AnmumTM Essential Gold - Step 3:

Skimmed Milk Powder (Cow’s Milk), Whey Powder (Cow’s Milk), Whole Milk Powder (Cow’s Milk), Coconut Oil, Inulin, Buttermilk Powder* (Cow’s Milk), Docosahexaenoic Acid (DHA) from Fish Oil, Oligofructose, Minerals (Calcium Carbonate, Ferric Pyrophosphate, Zinc Sulphate, Potassium Iodide), Flavouring Substance, Bifidobacterium lactis HN019 (Probio DR10™), Emulsifier (INS 322(i), Soya Lecithin), Vitamins (Vitamin E Acetate, Vitamin D₃, Niacinamide, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamine Hydrochloride, Vitamin K₁, Folic Acid, Vitamin B₁₂). Additives are of plant and synthetic sources.

 

AnmumTM Essential Gold - Step 4:

Whey Powder (Cow’s Milk), Skimmed Milk Powder (Cow’s Milk), Whole Milk Powder (Cow’s Milk), Coconut Oil, Inulin, Buttermilk Powder* (Cow’s Milk), Docosahexaenoic Acid (DHA) from Fish Oil, Minerals (Calcium Carbonate, Ferric Pyrophosphate, Zinc Sulphate, Potassium Iodide), Oligofructose, Flavouring Substance, Bifidobacterium lactis HN019 (Probio DR10™), Emulsifier (INS 322(i), Soya Lecithin), Vitamins (Vitamin E Acetate, Vitamin D₃, Niacinamide, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamine Hydrochloride, Vitamin K₁, Folic Acid, Vitamin B₁₂). Additives are of plant and synthetic sources.

*Source for Milk Fat Globule Membrane (MFGM)

AnmumTM Essential Gold Step 3

Nutrients

Per 100g

powder

Per serving

(32g powder)

Energy

435 kcal

139 kcal

 

1829 kJ

 585 kJ

Protein

21.4 g

 6.8 g

Essential Amino Acids

6.4 g

2.0 g

Carbohydrate

47.1 g

15.1 g

Total sugars

46.2 g

14.8 g

Lactose^

46.2 g

14.8 g

Added sugars

0.0 g

0.0 g

Sialic Acid (SA)

122.0 mg

39.0 mg

Dietary fibre

 4.23 g

1.35 g

Fructo-Oligosaccharide (FOS)

0.32 g

0.10 g

      Inulin

3.91 g

1.25 g

Fat

17.0 g

 5.4 g

Monounsaturated fatty acid

1.5 g

0.5 g

Polyunsaturated fatty acid

0.4 g

0.1 g

Linoleic acid*

112.0 mg

35.8 mg

α-linolenic acid*

45.0 mg

14.4 mg

Docosahexaenoic Acid (DHA)

156.3 mg

50.0 mg

Saturated fatty acid

13.0 g

4.2 g

Trans fatty acid

0.3 g

0.1 g

Phospholipid

370 mg

118 mg

Gangliosides

11.0 mg

3.5 mg

Total Sphingomyelin

89 mg

28 mg

Bifidobacterium lactis HN019 (Probio DR10™)

1x10cfu

3.2x10cfu

Vitamins:

 

 

Vitamin A

318 µg**

102 µg**

Vitamin D

9.0 µg

2.9 µg

Vitamin E

4.3 mg***

1.4 mg***

Vitamin K1

9.0 µg

2.9 µg

Vitamin C

33.0 mg

10.6 mg

Thiamin

0.3 mg

0.1 mg

Riboflavin

1.8 mg

0.6 mg

Niacin

3.6 mg

1.2 mg

Vitamin B6

0.3 mg

0.1 mg

Pantothenic acid

1.8 mg

0.6 mg

Folic acid

74 µg

24 µg

Vitamin B12

1.6 µg

0.5 µg

Biotin

13.0 µg

4.2 µg

Choline

1040.0 mg

33.3 mg

Minerals and other nutrients:

 

 

Calcium

735 mg

235 mg

Phosphorus

549 mg

176 mg

Magnesium

77 mg

25 mg

Iron

6.1 mg

2.0 mg

Zinc

4.0 mg

1.3 mg

Iodine

61 µg

20 µg

Selenium

5.9 µg

1.9 µg

Sodium

340 mg

109 mg

Molybdenum

22.2 µg

7.1 µg

*Essential Fatty Acids (EFA)
**µg retinol activity equivalents
***mg α-tocopherol equivalents
^Naturally occuring (inherent from milk powder)

AnmumTM Essential Gold Step 4

Nutrients

Per 100g

powder

Per serving

(32g powder)

Energy

428 kcal

150 kcal

 

1796 kJ

629 kJ

Protein

20.7 g

7.2 g

Essential Amino Acids

5.9 g

2.1 g

Carbohydrate

48.5 g

17.0 g

Total sugars

47.7 g

16.7 g

Lactose^

47.7 g

16.7 g

Added sugars

0.0 g

0.0 g

Sialic Acid (SA)

110.0 mg

38.5 mg

Dietary fibre

 3.87 g

1.35 g

Fructo-Oligosaccharide (FOS)

0.29 g

0.10 g

      Inulin

3.58 g

1.25 g

Fat

15.9 g

5.6 g

Monounsaturated fatty acid

1.5 g

0.5 g

Polyunsaturated fatty acid

0.4 g

0.1 g

Linoleic acid*

110.0 mg

38.5 mg

α-linolenic acid*

45.0 mg

15.8 mg

Docosahexaenoic Acid (DHA)

142.9 mg

50.0 mg

Saturated fatty acid

12.0 g

4.2 g

Trans fatty acid

0.3 g

0.1 g

Phospholipid

385 mg

135 mg

Gangliosides

11.0 mg

3.9 mg

Total Sphingomyelin

93 mg

33 mg

Bifidobacterium lactis HN019 (Probio DR10™)

1x10cfu

3.5x10cfu

Vitamins:

 

 

Vitamin A

370 µg**

130 µg**

Vitamin D

10.8 µg

3.8 µg

Vitamin E

4.7 mg***

1.6 mg***

Vitamin K1

10.8 µg

3.8 µg

Vitamin C

33.0 mg

11.6 mg

Thiamin

0.3 mg

0.1 mg

Riboflavin

1.9 mg

0.7 mg

Niacin

4.2 mg

1.5 mg

Vitamin B6

0.4 mg

0.1 mg

Pantothenic acid

1.9 mg

0.7 mg

Folic acid

82 µg

29 µg

Vitamin B12

1.6 µg

0.6 µg

Biotin

13.4 µg

4.7 µg

Choline

108.0 mg

37.8 mg

Minerals and other nutrients:

 

 

Calcium

955 mg

334 mg

Phosphorus

540 mg

189 mg

Magnesium

76 mg

27 mg

Iron

6.2 mg

2.2 mg

Zinc

3.9 mg

1.4 mg

Iodine

68 µg

24 µg

Selenium

5.9 µg

2.1 µg

Sodium

352 mg

123 mg

Molybdenum

23.7 µg

8.3 µg

*Essential Fatty Acids (EFA)
**µg retinol activity equivalents
***mg α-tocopherol equivalents
^Naturally occuring (inherent from milk powder)

Anmum™ Essential Gold provides More Nutrients with No Added Sugars**

Key Nutrients / Ingredients

AnmumTM Essential Gold

Brand E

Brand S

Brand A

Gangliosides

N/A

N/A

MFGM

N/A

N/A

DHA

Sphingomyelin

N/A

Sialic Acid

N/A

N/A

Probio DR10TM~

N/A

N/A

N/A

Added Sugar

Absolutely no added sugars**

Added lactose, corn syrup solids

Added lactose

Added lactose

Frequently Asked Questions

AnmumTM Essential Gold Step 3 and Step 4 are scientifically formulated for children 1-3 years old and 4-9 years old respectively, which contains:  

  • The highest DHA level among major brands of formulated milk powder for children currently in the market; that helps meet the experts’ recommendation, Gangliosides, MFGM, Sphingomyelin, sialic acid, and choline.
    Studies showed that gangliosides help in brain cell connections while Sphingomyelin helps in the formation of myelin sheath on the brain cells for faster brain cell connections.
  • Probio DR10TM (Bifidobacterium lactis HN019) and prebiotic. Study has shown that both Probio DR10TM and prebiotic reduced respiratory infection by 35% and fever days in children.     

 

While AnmumTM Essential Step 3 is scientifically formulated for children 1-3 years old, and Step 4 is scientifically formulated for children 4-9 years old. AnmumTM Essential contains:

  • DHA, Gangliosides, MFGM, Sialic and 

  • Prebiotic & 15 key nutrients 

 

Both AnmumTM Essential Gold and AnmumTM Essential has no added sugars. Both of these products provide your child/children the nutrients that he/they need without unnecessary add on. 

The serving size for AnmumTM Essential Gold Step 3 is 32g whereas AnmumTM Essential Gold Step 4 has a serving size of 35g. Both serving sizes are to cater for the nutritional needs of children from different age groups.

We give full assurance that all the products we manufacture, distribute, and import into Malaysia have been certified Halal by the Department of Islamic Development Malaysia (JAKIM), and relevant International Halal Certification Bodies that are recognised by JAKIM. We have also been certified with the FSSC22000 from SGS, GMP from Ministry of Health Malaysia (MOH) and Veterinary Health Mark (VHM) Malaysia.

The health benefits of each probiotic are strain specific. We don’t speak for other brands. However, for our Probio DR10TM (Bifidobacterium lactis HN019), study has shown that taking Probio DR10TM together with a prebiotic has helped reduced respiratory infection by 35% and fever days in children.

As shown in Nutritional Information Panel (NIP), 1 serving of AnmumTM Essential Gold Step 3 provides 32 million (3.2 X 107 cfu) of Probio DR10TM (Bifidobacterium lactis HN019) while Step 4 provides 35 million (3.5 X 107 cfu) of Probio DR10TM.

To ensure a smooth transition, we recommend a gradual change in order to give time to your child’s body to adjust to the new formulated milk powder for children:

 

Switching Guide

Be patient when offering new foods, as it may take 10-15 times to increase acceptance6.

 

Feed 1

Feed 2

Feed 3

Day 1-2

Brand X~

AnmumTM Essential Gold

Brand X~

Day 3-4

AnmumTM Essential Gold

AnmumTM Essential Gold

Brand X~

Day 5 onwards

AnmumTM Essential Gold

AnmumTM Essential Gold

AnmumTM Essential Gold

~Current Formulated Milk Powder for Children

6. Zero to Three. (2010). How to handle picky eaters. Retrieved from: https://www.zerotothree.org/resources/1072-how-to-handle-picky-eaters

 

Note: 

  • Always ensure your child is in the good health before switching the product. 

  • Monitor closely your child’s progress.

DHA stands for Docosahexaenoic Acid which is a type of Omega 3 fatty acid which can be found abundantly in the brain. Study also showed that DHA is important for brain and eyes development. Whereas Gangliosides is highly concentrated in the brain, particularly the part that is responsible for complex thinking, planning and decision making. Study also showed gangliosides help in brain cell connections which is important for learning and memory.

Yes, the newly improved AnmumTM Essential Gold still comes with no added sugars. If there is any added sugar in the formulation, it will be declared in the ingredient list. We are proud to share with you that among the major brands AnmumTM Essential and AnmumTM Essential Gold are the first formulated milk powder for children with no added sugars in the market currently.

~Bifidobacterium lactis HN019

*With proper stimulation and good nutrition.

**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are define as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances.

#Compared to the product label of major brands of formulated milk powder for children as of July 2023.
▲▲FAO/WHO recommends daily DHA intake of 10-12mg/kg/day for children 12-24 months, 100-150mg/day of DHA + EPA for children 2-4 years old and 150-200mg/Day of DHA + EPA for children 4-6 years old. FAO. (2010). Fats and fatty acid in human nutrition: Report of an expert consultation, Rome Italy: FAO.

▲35% reduction is applicable to respiratory infection only.

References:

  1. Kuratko et al. (2013). Nutrients. 5, 2777-2810
  2. Mulder et al. (2022). Curr. Dev. Nutr. 6 (7),nzac099
  3. Palmano et al. (2015). Nutrients. 7, 3891-3913.
  4. Sazawal et al. (2010). PLoS ONE. 5(8): e12164.
  5. Lauritzen et al. (2016). Nutrition. 8(1), [6)
  6. Troullos et al. (2014). J Med Internet Res. 16(6), e144.
  7. Craig et al. (2010). BMJ. 340, C1594.