Support your child's journey towards overall growth & development

 

Scientifically formulated with prebiotics & 15 key nutrients.

Importance of Key Nutrients

Anmum Essential contains DHA and Gangliosides

 

DHA & Gangliosides

DHA helps to support brain development1. Gangliosides helps to form brain cells connection2.

Anmum Essential contains MFGM

 

MFGM

MFGM support emotional & behavioral development3.

No added sugars

 

No Added Sugars**

Provide more nutrients with no added sugars for overall growth.

What Our Customers Have To Say

ratings

 

"My youngest daughter, who is over 3 years old, still asks for milk at midnight. Probably because Anmum Essential tastes great for her."

- Hoo Yoke Wan

ratings

 

"Watching my 3 year old princess grow up is such a wonderful experience! She's been drinking Anmum Essential for almost 7 months now. I'm blessed to see how smart and adventurous she is. Thanks Anmum for this amazing milk formula."

- Nadzirah Nazir

ratings

 

"ANAK-ANAK SAYA SUKA RASA SUSU ANMUM ESSENTIAL."

- Siti Normala

Product Information

Whey Powder (Cow’s Milk), Skimmed Milk Powder (Cow’s Milk), Whole Milk Powder (Cow’s Milk), Coconut Oil, Inulin, Buttermilk Powder* (Cow’s Milk), Docosahexaenoic Acid (DHA) from Fish Oil, Minerals (Calcium Carbonate, Ferric Pyrophosphate, Zinc Sulphate, Potassium Iodide), Emulsifier (INS 322 (i), Soya Lecithin), Flavouring Substance, Vitamins (Sodium Ascrobate, Vitamin E Acetate, Vitamin D3, Niacinamide, Vitamin A Acetate, Pyridoxine Hydrochloride, Thiamin Hydrochloride, Vitamin K1, Folic Acid, Vitamin B12). Additives are of plant and synthetic sources. *Source for Milk Fat Globule Membrane (MFGM)

Nutrients

Per 100g
powder

Per serving
(36g powder)

Energy

349 kcal

126 kcal

 

1467 kJ

528 kJ

Protein

29.4 g

10.6 g

Carbohydrate

48.2 g

17.4 g

- Total sugars

47.3 g

17.0 g

Lactose

47.3 g

17.0 g

- Sialic acid (SA)

190.0 mg

68.4 mg

Fat

2.8 g

1.0 g

- Monounsaturated fatty acid

0.56 g

0.2 g

- Polyunsaturated fatty acid

0.18 g

0.06 g

Linoleic acid*

36.0 mg

13.0 mg

α-Linolenic acid*

17.0 mg

6.1 mg

Docosahexaenoic acid (DHA)

69.4 mg

25.0 mg

- Saturated fatty acid

1.9 g

0.7 g

- Trans fatty acid

0.1 g

0.04 g

- Gangliosides

11.0 mg

4.0 mg

Dietary fibre (Inulin)

6.9 g

2.5 g

Vitamins:

   

Vitamin A

630 μg**

227 μg**

Vitamin D

6.9 μg

2.5 μg

Vitamin E

10.6 mg***

3.8 mg***

Vitamin C

72 mg

26 mg

Thiamin

1.7 mg

0.6 mg

Riboflavin

1.9 mg

0.7 mg

Niacin

10.6 mg

3.8 mg

Vitamin B6

2.6 mg

1.0 mg

Pantothenic Acid

2.1 mg

0.8 mg

Folic acid

556 μg****

200 μg****

Vitamin B12

3.6 μg

1.3 μg

Biotin

21.0 μg

7.6 μg

Choline

100 mg

36 mg

Minerals and other nutrients:

 

 

Calcium

1390 mg

500 mg

Phosphorus

740 mg

266 mg

Magnesium

209 mg

75 mg

Iron

18.9 mg

6.8 mg

Zinc

15.3 mg

5.5 mg

Iodine

167 μg

60 μg

Sodium

380 mg

137 mg

* essential fatty acids

 

 

** μg retinol activity equivalents

 

 

*** mg α – tocopherol equivalents

 

 

**** 1 μg folic acid = 1.7 μg DFE

 

 

contains 1x10⁶ CFU/g of probiotic cultures

 

 

contains 1x10⁶ CFU/g of probiotic cultures

Frequently Asked Questions

AnmumTM Essential Gold Step 3 and Step 4 are scientifically formulated for children 1-3 years  old and 4-9 years old respectively, which contains:  

  • The highest DHA level among major brands of formulated milk powder for children as of July 2023; that helps meet the experts’ recommendation, Gangliosides, MFGM, Sphingomyelin, sialic acid, and choline.
    Studies showed that gangliosides help in brain cell connections while Sphingomyelin helps in the formation of myelin sheath on the brain cells for faster brain cell connections.
  • Probio DR10TM (Bifidobacterium lactis HN019) and prebiotic. Study has shown that both Probio DR10TM and prebiotic reduced respiratory infection by 35% and fever days in children.

 

While AnmumTM Essential Step 3 is scientifically formulated for children 1-3 years old, and Step 4 is scientifically formulated for children 4-9 years old. Anmum Essential contains:

  • DHA, Gangliosides, MFGM, Sialic acid and 

  • Prebiotic & 15 key nutrients 

 

Both AnmumTM Essential Gold and AnmumTM Essential have no added sugars. Both of these products provide your child/children the nutrients that he/they need without unnecessary add on. 

It is the milk fat globule membrane (MFGM) which contains gangliosides, phospholipids (including sphingomyelin) and other bioactives. Like DHA, MFGM components are found abundantly in the brain.

DHA stands for Docosahexaenoic Acid which is a type of Omega 3 fatty acid which can be found abundantly in the brain. Study also showed that DHA is important for brain and eyes development. Whereas Gangliosides is highly concentrated in the brain, particularly the part that is responsible for complex thinking, planning and decision making. Study also showed gangliosides help in brain cell connections which is important for learning and memory.

Prebiotics are food for good bacteria in our gut and help to promote their growth for good gut environment.

The best way is to check the Ingredients List on the product label. Look out for the names of added sugars – common examples: Corn syrup solids, Glucose syrup solids,  or anything that ends with “-ose” If these names are listed, it means there are added sugars in the product.

AnmumTM Essential Step 3 is suitable for kids aged 1-3 years old whereas AnmumTM Essential Step 4 is suitable for kids aged 4-9 years old.

To ensure a smooth transition, we recommend a gradual change in order to give time to your child’s body to adjust to the new formulated milk powder for children:

 

Switching Guide

Be patient when offering new foods, as it may take 10-15 times to increase acceptance10.

 

Feed 1

Feed 2

Feed 3

Day 1-2

Brand X~

AnmumTM Essential

Brand X~

Day 3-4

AnmumTM Essential

AnmumTM Essential

Brand X~

Day 5 onwards

AnmumTM Essential

AnmumTM Essential

AnmumTM Essential

~Current Formulated Milk Powder for Children

10. Zero to Three. (2010). How to handle picky eaters. Retrieved from: https://www.zerotothree.org/resources/1072-how-to-handle-picky-eaters

 

Note: 

  • Always ensure your child is in the good health before switching the product. 

  • Monitor closely your child’s progress.

When a product label says “no added sugars” it means that no sugar was added during the manufacturing of the product. The product may still contain naturally occurring sugars such as Fructose in fruits and Lactose in milk.

References

1. Lauritzen et al. (2016). Nutrition. 8(1), [6]

2. Palmano et al. (2015). Nutrition. 7, 3891-3913

3. Veeraman-Wauters et al. (2012). Nutrition. 28, 749-752

*With proper stimulation & good nutrition.

**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances.